| Ministry/Division |
: |
Ministry of Post, Telecommunications & Information Technology |
| Agency |
: |
Bangladesh Hi-Tech Park Authority |
| Procuring Entity Name |
: |
Managing Director , Bangladesh Hi-Tech Park Authority, |
| Procuring Entity Code |
: |
|
| Procuring Entity District |
: |
Dhaka |
| Expression of Interest for Selection of |
: |
Individual Consultant (National) (Time-Based) |
| Title Of Service |
: |
Expressions of Interest (EOI) for Marketing, Branding and Communications Consultant (Individual) |
| EOI Ref. No. |
: |
56.02.0000.006.07.254.20-565 |
| Date |
: |
25/10/2021 |
KEY INFORMATION
|
| Procurement Sub-Method |
: |
Selection of Individual Consultants (SIC) |
FUNDING INFORMATION
|
| Budget and Source of Funds |
: |
Non_Development GOB |
| Development Partners |
: |
|
PARTICULAR INFORMATION
|
| Project/Programme Name |
: |
|
| EOI Closing Date and Time |
: |
10/11/2021 16:00 BST
|
| Publication Date |
: |
25/10/2021
|
INFORMATION FOR APPLICANT
|
| Brief Description of Assignment |
: |
1. Develop and implement BHTPA’s Marketing, branding and Communications strategy for both local and International arena for strengthening and promoting the BHTPA brand (The HTPs/STPs) and effectively market BHTPA’s work, competencies, incentives to all appropriate stakeholders.
2. Develop relationships with journalists, publications and key players within its stakeholders including mass media with a view to raising BHTPA's visibility locally and internationally.
3. Manage and implement a strategy of increasing BHTPA's visibility within the country via events (workshops, conferences, activation etc), publications, meetings and targeted outreach.
4. Develop, publish and disseminate BHTPA's marketing and promotional materials, and determine the best media to achieve its dissemination goals.
5.Develop a strategy and an action plan for the maintenance of BHTPA's web-based platforms, by: (i) assisting in the day to-day management of BHTPA's web based platforms (ii) facilitating development of new contents for BHTPA's digital platforms
6. Develop a strategy and an action plan for the maintenance of BHTPA's social media platforms eg : face book, twitter etc.
7.Develop selected BHTPA communication materials, including press kits, fact sheets, brochures and graphic work
8. Ensure smooth implementation of all communications, marketing, branding and outreach activities, in coordination with BHTPA team members.
09. Conduct any other assignments related to marketing, communications, branding and outreach, as may be required.
10. Others activates as instructed by the Managing Director of BHTPA.
|
| Experience, Resources and Delivery Capacity Required |
: |
1) The applicant must have experience in design, development and delivery of IT/ITES related marketing and branding programs based on international best practices for 02 (two) years. The applicant will submit reference(s) from previous employer(s) stating successful completion of delivery
2)The applicant must have completed contracts on marketing and branding programs and business development within international organizations
|
| Other Details (if applicable) |
: |
Education Qualification:
1)The consultant must have completed graduation in any relevant disciplines from any reputed university and possess minimum 05 (Five) years’ working experience in business development or implementation of marketing and branding at a national or international level. BBA(Marketing)/B.Sc. in CSE/ any other ICT related graduate will get preference. |
| Association with foreign firms is |
: |
Encouraged |
| Eoi Detail Information |
|---|
| Ref No |
Phasing Of Services |
Location |
Start Date |
Completion Date |
| 56.02.0000.006.07.254.20-565 |
1 |
Dhaka |
December ,2021 |
November,2022 |
|
PROCURING ENTITY DETAILS
|
| Name of Official Inviting EOI |
: |
Managing Director ,Bangladesh Hi-Tech Park Authority, ICT Tower, Agargaon, Dhaka |
| Designation of Official Inviting EOI |
: |
Managing Director |
| Address of Official Inviting EOI |
: |
ICT Tower Agargaon , Dhaka |
| Contact details of Official Inviting EOI |
: |
Phone : 55007378, Fax : , Email : rokibul@bhtpa.gov.bd |
| The procuring entity reserves the right to accept or reject all tenders |
