| Ministry/Division |
: |
Ministry of Agriculture |
| Agency |
: |
Ministry of Agriculture |
| Procuring Entity Name |
: |
Md. Motiur Rahman, Project Director (Additional Secretary), PMU, NATP-2 |
| Procuring Entity Code |
: |
|
| Procuring Entity District |
: |
Dhaka |
| Expression of Interest for Selection of |
: |
Consulting Firm (National) (Lump-Sump) |
| Title Of Service |
: |
Implementation of Communication Strategy Action Plan for NATP-2 under Consulting Firm Hire for Information and Communication Technologies for PMU. Package No.SD/PMU/F-5. |
| EOI Ref. No. |
: |
12.00.0000.333.68.198.20.22,Date: 21/6/2020 |
| Date |
: |
29/06/2020 |
KEY INFORMATION
|
| Procurement Sub-Method |
: |
Quality and Cost Based Selection(QCBS) |
FUNDING INFORMATION
|
| Budget and Source of Funds |
: |
Development Budget Grant/Credit |
| Development Partners |
: |
IDA & IFAD |
PARTICULAR INFORMATION
|
| Project/Programme Name |
: |
Project Management Unit (PMU), National Agricultural Technology Program- Phase II Project (NATP-2) |
| EOI Closing Date and Time |
: |
27/07/2020 2:00PM
|
| Publication Date |
: |
29/06/2020
|
INFORMATION FOR APPLICANT
|
| Brief Description of Assignment |
: |
Objectives of the Assignment
The objective of the assignment is to lead the process of reviewing and implementing the Communications Strategy that been developed to NATP II to facilitate the project achieve its Project Development Objective as well as create broad based support and demand for the activities proposed under the project such as adoption of improved agriculture practice and technology.
The communication strategy laid out an action plan of production of farmer-friendly community video content, communication through community radio and traditional media, behavioural change communications, and utilization of new and social media including mobile apps and help strengthen the Farmer Information Centers (FIACs), and consultation workshop with relevant agriculture stakeholders.
The consultant is required to conceptualize and develop communication and outreach products to create support for agricultural best practices and technologies; share knowledge and lessons learned; and, promote project achievements.
Specific objective of the consultancy will include:
1. Produce community videos for farmers as per the project requirement for information dissemination.
2. Produce radio content for rural farmers of Bangladesh with a focus on community radio.
3. Coordinate with national media, TV channels, community radios and newspapers on disseminating and broadcasting the developed videos, radio programs and other extension materials/ SBCC materials.
4. Ensure local extension capacity building on the usage of mass media for agriculture extension.
5. Design and produce Social Behaviour Change Communication (SBCC) materials for conducting rural level behaviour change strategy for adopting good agriculture practices.
6. Disseminate the SBCC materials in grass-root level for promoting good agriculture practices and NATP-2 priority agro-technologies.
7. Stakeholder consultation in grass-root level extension stakeholders.
8. Award and showcasing of the innovative agriculture technologies and farmers.
9. Ensure articles and programs in national media.
10. Use new and social media and support FIAC strategically to achieve the project development objectives.
Scope of the Assignment
The scope of the assignment shall cover:
a) Conceptualize, design and development of various communication materials including video, radio program and various BCC materials as per the communication strategy. This may include docu-dramas for community radios.
b) Disseminating and broadcasting the materials in grass-root level.
c) Stakeholders consultation for grass-root capacity building.
d) Develop a brand identity for the project along with a slogan/ tagline.
e) Use of new and social media strategically.
f) Communicate and develop materials to strengthen and promote the FIACs.
|
| Experience, Resources and Delivery Capacity Required |
: |
This particular work requires multidisciplinary and multidimensional expertise covering agriculture extension, agriculture communication, media, video, radio and behaviour change. Hence firm or group of firms forming a joint-venture or consortium can apply for this particular contract.
Firms or consortium of firms applying for this assignment should demonstrate:
• Legally established professional consulting firms or entity with minimum 5 years of national or international experience on deploying community video based digital extension model for agriculture (crop/fisheries/livestock) in different development programs funded by various donors.
• Experience of implementing at least 2 (two) contract of the nature and complexity, as detailed in objective and scope of services of the assignment, for production of community video-based intervention in the area of agriculture (crop/fisheries/livestock) or agriculture-sensitive nutrition in Bangladesh funded by the World Bank, IFAD, USAID, ADB or IDB.
• Must submit valid Trade License, TIN, VAT & current membership Certificate from the authorized body;
• Firm must demonstrate its management capacity (website link/brochures and other documents describing similar assignments, experience, availability of appropriate professional staff and experience among applicant’s staff, resources to carry out the assignment).
• Firm should demonstrate its logistical capability (well-equipped office space at Dhaka with necessary facilities such as office equipment, Labs, vehicles etc.).
• Must submit last 3 (Three) year’s financial audit report showing annual turnover;
• Must have working capital/liquid assets/credit facilities to successfully carry out the assignment;
• Proven track record of at least 3 years in the field of audio, video film production and dissemination;
• Companies having technical and legal competency for developing such Product can bid jointly but they must have legal agreement among them where one company needs to be master. Master company needs to fulfil all conditions mentioned in this ToR. Joint-venture agreement needs to have clear identification about each responsibility matrix along with IPR. Each partner of the Joint Venture, Consortium or Association shall be jointly and severally liable for all liabilities and ethical or legal obligations under the contract
|
| Other Details (if applicable) |
: |
|
| Association with foreign firms is |
: |
Not Applicable |
| Eoi Detail Information |
|---|
| Ref No |
Phasing Of Services |
Location |
Start Date |
Completion Date |
| 12.00.0000.333.68.198.20.22,Date: 21/6/2020 |
Overall of the project |
Dhaka |
|
|
|
PROCURING ENTITY DETAILS
|
| Name of Official Inviting EOI |
: |
Md. Motiur Rahman |
| Designation of Official Inviting EOI |
: |
Project Director (Additional Secretary) |
| Address of Official Inviting EOI |
: |
Project Management Unit (PMU
National Technology Program- Phase II Project ( NATP-2),
AIC Building ( 3rd Floor ) BARC Complex, Famgate, Dhaka-1215
|
| Contact details of Official Inviting EOI |
: |
Phone : 58155097, Fax : , Email : pdnatp02@gmail.com |
| The procuring entity reserves the right to accept or reject all tenders |
