| Ministry/Division |
: |
Ministry of Finance |
| Agency |
: |
Palli Karma-Sahayak Foundation |
| Procuring Entity Name |
: |
Additional Managing Director, PKSF |
| Procuring Entity Code |
: |
|
| Procuring Entity District |
: |
Dhaka |
| Expression of Interest for Selection of |
: |
Consulting Firm (International) (Lump-Sump) |
| Title Of Service |
: |
Selection of firm for branding activities of the subsectors under SMART project |
| EOI Ref. No. |
: |
53.23.0000.043.03.007.24.6667 (PKSF/SMART/S-08) |
| Date |
: |
15/10/2024 |
KEY INFORMATION
|
| Procurement Sub-Method |
: |
Quality and Cost Based Selection(QCBS) |
FUNDING INFORMATION
|
| Budget and Source of Funds |
: |
Development Budget Grant/Credit |
| Development Partners |
: |
IDA, The World Bank |
PARTICULAR INFORMATION
|
| Project/Programme Name |
: |
Sustainable Microenterprise and Resilient Transformation (SMART) |
| EOI Closing Date and Time |
: |
04/11/2024 01:00 PM (BST)
|
| Publication Date |
: |
15/10/2024
|
INFORMATION FOR APPLICANT
|
| Brief Description of Assignment |
: |
The consulting services (“the Services”) include (but not limited to) suggesting a methodology to identify products with potential for branding, developing and executing a comprehensive marketing and branding strategy for selected products or product line of MEs, supporting to improve product development to meet market demand and eco-label products of MEs as safe, organic, green, agro-ecological, enhancing MEs' competencies in product standardization and support to get the required certification; strengthening the market positioning of MEs’ products with effective branding and communication support, tracking the sales of the targeted MEs and measure the outcome of the assignment etc.
The assignment will require an estimated of 165 professional staff-months as per the assignment requirement mentioned in the Terms of Reference (TOR). The assignment will require work for 36 (thirty-eight) months. The assignment is expected to be started from May 2025. |
| Experience, Resources and Delivery Capacity Required |
: |
The Palli Karma-Sahayak Foundation (PKSF) now invites eligible consulting firms (“Consultants”) to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. The shortlisting criteria are: General experience (years in business), Experience in similar assignments, Experience of conducting branding and marketing activities at microenterprise-level, and Experience of performing similar assignments under The World Bank/ UN agencies funded projects.
A consulting firm/consortium with broad experience in conducting similar assignments is required. The firm should have:
7.1 Ten (10) years of experience in the field of branding and marketing of products or services nationally or internationally;
7.2 Experience in implementing 03 relevant full-fledged (360-degree) marketing and branding campaigns (each comprising at least 05 of the tasks mentioned in Annexure-1) within the last 10 years;
7.3 Accomplishing product development, branding, and marketing at microenterprise-level will be regarded as added advantage;
7.4 Working experience in similar assignments with the World Bank/ UN agencies or in the projects/programs funded by the World Bank/ UN agencies will be regarded as added advantage;
7.5 Valid business documents (i.e. Trade License, TIN, and VAT Certificate);
7.6 Availability of appropriate professional skills among staff and availability of other necessary resources;
7.7 Strong financial capability to carry out such assignment.
|
| Other Details (if applicable) |
: |
The detailed Terms of Reference (TOR) for the assignment can be obtained from the PKSF website (www.pksf.org.bd/tender).
A Consultant will be selected in accordance with the Quality and Cost Based Selection (QCBS) method (Open-International market approach) set out in the World Bank Procurement Regulations. Further information can be obtained at the address below either by e-mail or in person during office hours: 10:00 to 14:00 hours. Expression of Interest (EOI) must be delivered in a written form (Hard copy along with a soft copy through flash-drive) to the address of the undersigned (in person, or by courier mail) by 04 November 2024 on or before 13:00 hours Bangladesh Standard Time (BST). |
| Association with foreign firms is |
: |
Encouraged |
| Eoi Detail Information |
|---|
| Ref No |
Phasing Of Services |
Location |
Start Date |
Completion Date |
| 53.23.0000.043.03.007.24.6667 (PKSF/SMART/S-08) |
1 |
Bangladesh |
May 2025 |
April 2028 |
|
PROCURING ENTITY DETAILS
|
| Name of Official Inviting EOI |
: |
Dr. Md. Jashim Uddin |
| Designation of Official Inviting EOI |
: |
Additional Managing Director, PKSF |
| Address of Official Inviting EOI |
: |
Palli Karma-Sahayak Foundation (PKSF)
PKSF Bhaban, Plot: E-4/B, Agargaon Administrative Area,
Sher-e-Bangla Nagar, Dhaka-1207 |
| Contact details of Official Inviting EOI |
: |
Phone : 88-02-222218331-33, Fax : , Email : smartprocure.pksf@gmail.com |
| The procuring entity reserves the right to accept or reject all tenders |
