| Ministry/Division |
: |
Ministry of Post, Telecommunications & Information Technology |
| Agency |
: |
Bangladesh Hi-Tech Park Authority |
| Procuring Entity Name |
: |
Bangladesh Hi-Tech Park Authority |
| Procuring Entity Code |
: |
|
| Procuring Entity District |
: |
Dhaka |
| Expression of Interest for Selection of |
: |
Individual Consultant (National) (Lump-Sump) |
| Title Of Service |
: |
Marketing, Branding and Communications Consultant. |
| EOI Ref. No. |
: |
56.02.0000.006.07.180.18-1229 |
| Date |
: |
16/08/2018 |
KEY INFORMATION
|
| Procurement Sub-Method |
: |
Selection of Individual Consultants (SIC) |
FUNDING INFORMATION
|
| Budget and Source of Funds |
: |
Non_Development GOB |
| Development Partners |
: |
N/A |
PARTICULAR INFORMATION
|
| Project/Programme Name |
: |
|
| EOI Closing Date and Time |
: |
16/09/2018 on or before 3.00 PM
|
| Publication Date |
: |
16/08/2018
|
INFORMATION FOR APPLICANT
|
| Brief Description of Assignment |
: |
1. Develop and implement BHTPA’s Marketing, branding and Communications strategy for both local and International arena for strengthening and promoting the BHTPA brand (The HTPs/STPs) and effectively market BHTPA’s work, competencies, incentives to all appropriate stakeholders.
2. Develop relationships with journalists, publications and key players within its stakeholders including mass media with a view to raising BHTPA's visibility locally and internationally.
3. Manage and implement a strategy of increasing BHTPA's visibility within the country via events (workshops, conferences, activation etc), publications, meetings and targeted outreach.
4. Develop, publish and disseminate BHTPA's marketing and promotional materials, and determine the best media to achieve its dissemination goals.
5.Develop a strategy and an action plan for the maintenance of BHTPA's web-based platforms, by: (i) assisting in the day to-day management of BHTPA's web based platforms (ii) facilitating development of new contents for BHTPA's digital platforms
6. Develop a strategy and an action plan for the maintenance of BHTPA's social media platforms eg : face book, twitter etc.
7.Develop selected BHTPA communication materials, including press kits, fact sheets, brochures and graphic work
8. Assist in tracking and effectively communicating the results and impact of BHTPA's work, via web-based tools or any other means for effective reporting and demonstration of BHTPA’s value and impact.
9. Ensure smooth implementation of all communications, marketing, branding and outreach activities, in coordination with BHTPA team members.
10. Conduct any other assignments related to marketing, communications, branding and outreach, as may be required.
11. Others activates as instructed by the Managing Director of BHTPA
|
| Experience, Resources and Delivery Capacity Required |
: |
1. The applicant must have experience in IT/ITES related marketing and branding programs based on international best practices for 03 (three) years.
2.The applicant must have completed contracts on marketing and branding programs and business development within national or international organizations
3. Minimum 6-7 years’ experience in business development or implementation of marketing and branding at a national or international level.
4. She/he should have an established track record in maintaining/managing web platforms, graphics and social media .
5. The incumbent should have demonstrated experience working with a variety of stakeholders, including senior government officials, donors, media, consultants and academics.
|
| Other Details (if applicable) |
: |
1. Minimum Masters in Business Administration, marketing or relevant subject from any reputed public/private university or Foreign University Candidates with ACCA background with specific International Marketing experience may also apply. |
| Association with foreign firms is |
: |
Not Applicable |
| Eoi Detail Information |
|---|
| Ref No |
Phasing Of Services |
Location |
Start Date |
Completion Date |
| 56.02.0000.006.07.180.18-1229 |
Marketing, Branding and Communications Consultant. |
Dhaka |
October, 2018 |
October, 2019 |
|
PROCURING ENTITY DETAILS
|
| Name of Official Inviting EOI |
: |
Dr. Khandoker Azizul Islam |
| Designation of Official Inviting EOI |
: |
Director (A&F) |
| Address of Official Inviting EOI |
: |
ICT Tower, Agargaon, Dhaka-1207 |
| Contact details of Official Inviting EOI |
: |
Phone : +88-02-8181735, Fax : , Email : azizul@bhtpa.gov.bd |
| The procuring entity reserves the right to accept or reject all tenders |
